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Monday, June 4, 2012

Advice from a Shoe Shopping CEO

Most days are crazy busy. That's normal around here. And then things get insanely busy. That's been my life the last three months.

We took a little breather with a four-day weekend to St George. Some birthday-eve golf, hikes thru Zion National Park and Snow Canyon, and quality time at the pool were just what the doctor ordered.

I also had time to do some reading...a rare luxury of late.

My current reader is Delivering Happiness: A Path to Profits, Passion and Purpose by Tony Hsieh...the CEO of Zappos.com, Inc.

Online shopping.

Shoes.

Two things I love.

So when my boss recommended I read it, I was on board. Of course, my boss could care less about shoe shopping. He liked the book because it discusses the elements of a highly productive corporate culture.

One of Zappos.com Inc's ten core values is "Build Open and Honest Relationships With Communication".

I'll share with you a couple of paragraphs from page 176 discussing this value I found particularly profound.

"A key ingredient in strong relationships is to develop emotional connections. It's important to always act with integrity in your relationships, to be compassionate, friendly, loyal, and make sure that you do the right thing and treat your relationships well. The hardest thing to do is to build trust, but if the trust exists, you can accomplish so much more.

In any relationship, it's important to be a good listener as well as a good communicator. Open, honest communication is the best foundation for any relationship, but remember that at the end of the day it's not what you say or what you do, but how you make people feel that matters most. In order for someone to feel good about a relationship, they must know that the other person truly cares about them, both personally and professionally."

Great advice from a guy who sells more than a billion dollars in shoes on the internet. Awesome!

1 comment:

Business Advice in Manchester said...

This is pretty great advice from a man selling shoes!I'm sure that there is more to buy shoes than building trust, like, i really love them and I have to take them home.

Seriously though, I can see where he is coming from with this philosophy, gaining the trust and building relationship's with you clients, customers and partners will mean a more open, honest working environment. This will bring a better more positive working relationship which certainly will help any transaction be very smooth and easy.

I think the skill of listening is a great one to have in business, if you can effectively listen to what your customers want then you can deliever it. What is more important than this?

Our business advice also helps when within the same company people stop listening to each other, this inevitably causes serious problems but luckily opening an effective line of good communication is one of our best skills.

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